Every retailer needs product master data when listing a new trade item. This implies that for each individual retailer, suppliers have to deal with numerous product information sheets and product portals. With GDSN it is possible to send data to all registered retailers just once which streamlines the whole process. GDSN makes this process much easier as it requires inputting data only once whereby all retailers that have subscribed receive product data from GDSN.
GDSN (Global Data Synchronization Network) allows trade partners to globally synchronize their products’ master data. Suppliers are given the possibility to enter their products’ master data into the GDSN and publish it for a particular market – for example the Czech Republic, or for particular retailers only, if they so wish. The standardized format of exchangeable data in the GDSN allows for easy downloading by any retailer connected to the GDSN, although suppliers must obviously first grant a retailer permission to do this.
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