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Vážení uživatelé Systému GS1, využijte prosím možnost individuální konzultace s pracovníkem GS1 Czech Republic. Konzultace v žádném případě nenahrazují webinář nebo školení, jsou určeny jako doplňková služba pro vyškolené pracovníky. Konzultaci si objednávejte prostřednictvím helpdesku zde.

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GDSN®

Every retailer needs product master data when listing a new trade item. This implies that for each individual retailer, suppliers have to deal with numerous product information sheets and product portals. With GDSN it is possible to send data to all registered retailers just once which streamlines the whole process. GDSN makes this process much easier as it requires inputting data only once whereby all retailers that have subscribed receive product data from GDSN.

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GDSN (Global Data Synchronization Network) allows trading partners to globally synchronize their products’ master data. Suppliers are given the possibility to enter their products’ master data into the GDSN and publish it for a particular market – for example the Czech Republic, or for particular retailers only, if they choose to. The standardized format of exchangeable data in the GDSN allows for easy downloading by any retailer connected to the GDSN, although suppliers must obviously first grant a retailer permission to do this.

How it works?

GDSN is a global network of certified data pools used to exchange product master data between suppliers and customers. These data pools are interconnected and user can choose data pool which suits his needs the most. The GDSN architecture also ensures that if one supplier updates its data, this change is automatically sent to all retailers who have subscribed to receive the data. Thus, all users have access to the same up – to – date information.

There are 2 possibilities for entering data into GDSN:

Web user interface – a supplier will enter data into the data pool using a web application. The data can be entered either manually, via the web form, or uploaded from an Excel spreadsheet. This data input method is usually the best for small and medium-sized organizations.
M2M – machine-to-machine integration of GDSN with a user’s information system. This approach is suitable for large organizations.

Benefits for suppliers and retailers

Benefits for suppliers

1. Faster product go-to-market and easier promotion.
2. B2B and B2C product data, even with digital content (photos, safety data sheets, certificates) are entered at the same time only once for several retailers.
3. Any changes will be automatically sent to all retailers who subscribe to the data.

Benefits for retailers

1. Instant access to large volume of quality data in a standard format.
2. Download of B2B and B2C product data from one place, including digital content (images, safety data sheets, certificates).
3. Easy access to all the updates from supplier.

GS1 Czech Republic currently offers two GDSN data pools

New GDSN data pool SYNFONY
GDSN data pool of GS1 Czech Republic built on technology from Trade Connectors which is successfully used in e.g. Denmark, Finland, Netherlands and United Kingdom. Trade Connectors became the largest GDSN data pool in Europe in 2020. Visit www.synfony.cz.

GDSN data pool from atrify
Recommended for companies publishing mainly to German, Australian and Swiss markets.

How to get involved?
Every supplier or retailer who wants to use GDSN needs to apply for access. The login credentials to grant a 30 days trial in the test environment can be provided on request. During this period a user can find out how GDSN works without making any commitment. Being given an access into the production environment requires to make an agreement.

Every new user must attend a training which covers topics such as how to work with data pool and basic information about related GS1 standards. If the supplier has already taken the training earlier, he/she does not have to do so again. After training, every user must enter 3 different item packaging hierarchies into the Test interface. GS1 Czech Republic will then check whether the basic requirements for entering the data into the data pool have been met. If this is satisfactory the user is given credentials to a production version of the data pool, where he/she can enter the rest of the products’ data and then publish them for the whole market or for particular retailers.

For special offer and more datails please contact Alice Palkosková (palkoskova@gs1cz.org, +420 720 031 673).

Access to offered data pools

Sign in to SYNFONY
The production environment can be accessed by registered users here

The test environment can be accessed by registered users here

Learn more at www.synfony.cz

Sign in to atrify

The production environment can be accessed by registered users here

The test environment can be accessed by registered users here

Follow atrify news on our Twitter feed

Documentation

Easy and low cost product master data exchange [PDF; 2,14 MB]
Your one-stop-shop for Quality B2B and B2C data: brief overview of GDSN benefits.

Akreditovaní partneři

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